Point Blank Tequila

For Point Blank we developed a bold, unapologetic identity rooted in tradition and rebellion. From typography to packaging, every detail was designed to reflect the grit of San Juanito and the raw beauty behind the process, turning a tequila brand into a symbol of craftsmanship and defiance.

Shot on location in the heart of Jalisco, our film and photography capture the soul of Point Blank. We documented every stage of production with a raw, unpolished lens, celebrating the people, land, and legacy behind every bottle. Welcome The Reckoning.